Case Study: Oxford Nanopore Technologies Ltd
Oxford Nanopore Technologies is a fast growing life science technology company. When the company approached Naked Ideas their goal was to create a brand that was more representative of their core business, that would grow with them through their planned future expansion.
Oxford Nanopore were looking to carry out a complete re-brand of their company. As part of the rebrand they sought a new brand identity, corporate stationery designs, a content-managed website, animated videos to show their technology in action as well as 3D renders of the components they were developing for the industry. Given the very scientific, ground-breaking nature of their field the identity needed to reflect the high-tech, innovative aspects of the company yet still seem approachable for less technical audiences. In addition to this, as the Company’s technology is modular in nature, to support future growth the new identity also needed the potential to relate to future aligned sub-brands.
In the initial stages we liaised very closely with their corporate and marketing team to gain a good understanding of their technology and the areas in which their products would be sold. During the brand creation process we reviewed diagrams of the molecular structure of an ‘alpha hemolysin nanopore’, a fundamental part of the Company’s technology. By reworking a particular diagram of a nanopore we created a striking icon that now forms the central focus of their brand identity. We then translated this across all of their printed stationery and marketing materials. In addition to creating the brand itself, we were also commissioned to design and develop their new website. Through their website they aimed to make very complex and technical information more accessible. To achieve this we created a number of illustrations and 3D animations to visually demonstrate the technology in action.
Working closely with the Client we have created a brand that communicates the Company's core technology and strategy in a way that is both technical and accessible with the potential to expand and diversify as the Company grows.
We continue to look after the Oxford Nanopore Technologies branding and web development and printing requirements.
Branding . Design & Print . Print Management . Website Design & Development . Website Hosting & Maintenance . Email Newsletters . 3D Animation & Illustration . Video Editing & Production