About us

We’re a London-based brand and digital consultancy that builds brands by stripping things back to what matters. That’s why we’re called Naked Ideas.

Our story

We were founded in response to how too many agencies work: complicated, expensive and slow. So we built a simpler, smarter way of working and we use it across sectors, from life sciences and pharmaceuticals to professional services and consumer brands.

We make our client’s lives easier with ideas that make a difference, processes that are clean and efficient, strategy that gets you where you want to go, and a way of working that helps people do their best work.

20+ yrs

building brands and digital experiences

450+

client partners

B Corp

certified since 2018

Modern office kitchen with wooden island, brass shelving and two people near a coffee machine

We work with visionary brands

“‘We view the Naked Ideas team as an extension of our own and trust them as a 1-stop shop for everything we do around branding, digital design and UX.”

John Ludes

Co-Founder and Chief Operations Officer

“I’ve collaborated with them on multiple creative and digital projects over the years, and they never cease to amaze.”

Elle Moss

Chief Marketing Officer

“Working with Naked Ideas on the rebranding of our newly merged company, Taylor Birchwood, has been an outstanding experience.”

Lauren Tarbit

Partner

“A collaborative and fun project from start to finish. A great depth of understanding from the team in developing an identity that met the brief of standing the test of time.”

Andrew Smith

Chief Customer Officer

"The Naked Ideas team were such a fantastic resource and support for us throughout our project. They felt like an extension of our in-house team and helped us to push boundaries."

Richard Harper

VP Marketing

“Naked Ideas delivered an exceptional rebranding project for us. They were able to quickly understand our brand on a highly sophisticated level.”

Robert Williams

Marketing Manager

"Naked Ideas didn’t just ‘get’ the brief – they understood the market behind it. It was refreshing to work with a team that blends insight with great execution."

Will Boocock

Head of Americas

"Naked Ideas are a pleasure to work with, brought great insight to the project which added significant value. The project was delivered on time, on budget, and with great quality. Spanning numerous Global markets a complex issue brief was well delivered."

Colin Mackenzie

Region Head Americas

Our Impact

We’re proud to have been B Corp certified since 2018, joining a global community aiming to make a better world through ethical and sustainable practices.

We've also been a climate positive business since 2022.

White B Corp logo on transparent background representing B Corp certification for social and environmental performance

Using business as a force for good since 2018 – learn more at bcorp.com

Design Declares logo in bold uppercase text.

Committed to climate action through design

White graphic of lifeboats with fundraising text, representing support for lifeboat charity efforts

Supporting sea rescue through our work

The image shows the Living Wage Employer logo with the text: We are a Living Wage Employer inside a cloud-like shape.

Paying fair wages to our employees as standard

Ecologi logo representing the climate action platform that helps businesses and individuals fund tree planting and carbon reduction projects

Helping fund projects such as reforestation and habitat protection

Better Business Act Logo

Campaign to change UK law to promote social and environmental impact

Sustainable Travel Leave logo showing stylised text and green leaf graphic representing eco-friendly travel initiative

Paid leave for ‘slow travel’ to help our team reduce their carbon footprint

ClimatePartner certified logo showing the ClimatePartner symbol and name, representing verified corporate climate action and carbon footprint transparency

Monitoring our emissions and setting targets to remain carbon positive

Circular badge with the word ‘includability’ in the centre, surrounded by the text ‘Inclusivity Committee Approved’ and a row of stars

Community for encouraging inclusive and supportive workplaces