Proudly a
certified B Corp

B Corp certified logo banner showing the B Corp mark indicating a business meets high standards of social and environmental performance

Part of a global community using business as a force for good

B Corp certified

For us, being a certified B Corp since 2018 means holding ourselves to high standards of social and environmental impact in how we treat people, work with clients, and run our business day to day.

Score

Our B Impact Score of 96.1 points is divided between the pillars as shown below:

Bar chart showing five categories with scores: Governance 18.9, Workers 34.4, Community 23.0, Environment 14.4, and Customers 5.2.

Actions

The steps we’ve taken to become a B Corp are now part of who we are at Naked Ideas. By rethinking how we approach social and environmental issues, and with our drive to spot and act on opportunities, we’ve embedded B Corp’s rigorous standards into every part of our business.

Some of the initiatives we introduced as part of our certification include:

  • Environmental: Monitoring our emissions and setting ongoing targets to ensure we remain on track
  • Community: Providing a team volunteer programme and volunteer leave to support charities and organisations close to our hearts
  • Employees: Offering our team support from an Employee Assistance Programme (EAP), wellbeing days, a Cycle to Work scheme and enhanced maternity and paternity leave

Who we are

Leading the way for better business

As part of a thriving community that believes in a better world, and in doing everything possible to reshape what good business looks like, we offer every B Corp business a complimentary brand consultation and an 8% discount to help them become a force for change.

8%

discount offered for B Corps

9k+

certified B Corps in world and counting

#2

certified UK creative agency

Charities we support

Graphic showing the name ‘Felix’ in stylised text against a plain background
The image is the RNLI Lifeboats logo with the text: Fundraising in aid of the RNLI.
Graphic text reading ‘Feast with Us’ in bold stylised lettering on a plain background
Parkinson’s UK logo with a leaf icon and the words ‘Parkinson’s UK’.
Marine Conservation Society logo with bubble design.
Logo graphic featuring a stylised stork with stripes representing Stripey Stork baby bank charity