Building a travel brand from scratch to an 80% conversion rate

Challenge

In 2016, two travel experts approached us with an idea: tailor-made luxury experiences across Latin America, Africa and the Indian Ocean. They needed everything - a name, visual identity and website - that would reflect the quality of their offer and appeal to discerning global travellers.

Outcome

We named the brand Antilophia after a rare tropical bird that’s elegant, distinctive and suggestive of discovery.

We built a visual identity designed to work across print and digital with refined typography, a minimal palette and confident use of space. The website followed the same principle: simple, spacious and intuitive. The approach was to introduce the brand without overselling it, letting the quality of the offer speak for itself.

Results

Since launching in 2016, Antilophia has achieved an 80% conversion rate and industry-leading client retention. We've continued working together, launching 23 new destinations on the site with more planned.

Impact

80%

conversion rate

Sector

Travel

SERVICES

Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project
Mocked up graphic of the work carried out on the Antilophia project

Testimonial

"Naked Ideas didn’t just ‘get’ the brief – they understood the market behind it. They showed us where the opportunities were and helped shape how Antilophia shows up against our competitors. The result was messaging and creative that gave us an advantage and helped us show our value in a much stronger way. It was refreshing to work with a team that blends insight with great execution."

Will Boocock - Head of Americas