Challenge
Four acquisitions in quick succession had given Argenta the expertise and scale of a global leader. But they still looked like four separate companies. To pitch confidently and win work, they needed one brand that could bring the businesses - and its people - together.
Outcome
We developed a brand system built on their positioning: "For animal health, since day one."
Rather than starting from scratch, we evolved their existing identity to build on the recognition they'd already earned. We refined the logotype for better legibility, updated the colour palette, and introduced a brighter orange accent to sit alongside their signature blue.
The visual system uses animal silhouettes, graphic patterns, and photography that reflects the breadth of their work - from research labs to working farms to veterinary clinics. It works consistently across everything: pitch decks, technical presentations, laboratory signage, marketing materials, and their website. The result is one specialist business that unites four companies' worth of expertise under a single, recognisable name.
