Building a digital platform for long-term growth

Challenge

Oliver Wight is a global management consulting firm specialising in integrated business planning, supply chain excellence and leadership development. As the business evolved, they recognised their website could work harder.

The existing site had served them well, but there was clear potential to improve lead conversion, deepen user engagement and communicate their expertise more effectively. With digital expectations shifting, Oliver Wight wanted a site that matched the sophistication of their consulting work while streamlining internal processes.

Outcome

Rather than designing a one-off website, we built a future-ready digital foundation that could grow with the business. We created a modular design system and flexible WordPress CMS that would support Oliver Wight's brand, content and commercial goals over time.

The creative approach centred on clarity and confidence, using refined visual language, strong typography and modular layouts to let content, people and insights take centre stage. The design made complex expertise feel accessible while maintaining Oliver Wight's authority in the market.

We built clear user journeys across consultancy, books, workshops and thought leadership, with page templates that let internal teams add and update content themselves.

Results

A modern, scalable digital platform that supports lead generation, content growth and e-commerce. The modular system gives internal teams the ability to create and evolve content independently while maintaining consistency and quality across the site.

Sector

SERVICES

Testimonial

Working with Naked Ideas has been a pivotal step in evolving the Oliver Wight brand strategy. Through a series of workshops they helped us successfully transition from "owning the method" to "owning the meaning," helping us move beyond frameworks towards outcomes that truly matter to our clients.

This strategic shift was professionally executed through the design and launch of our new website. Naked Ideas helped us build a modern and engaging identity whilst still showcasing our company’s strong legacy. Thank you!

Alice Barrett, Brand Manger