Challenge
Indemnity is a specialist law firm focused on resolving complex insurance coverage disputes. They needed a brand platform and identity that showed who they really are: experts in their field, but also straightforward, accessible and down-to-earth - unusual in the legal and insurance world.
Outcome
We built a brand identity that breaks away from legal sector conventions. Out went the greys and dark blues, stiff headshots and generic cityscapes. In came a warm ochre-and-orange palette, modern typography and iconography, and natural photography. We replaced jargon-heavy copy with clear language.
