Challenge
Quillon is an AI platform that helps accounting and financial reporting teams find answers, check sources and turn complex information into clear insight.
Originally called Acclara AI, the business ran into trademark problems ahead of a major US fintech conference. With only weeks to go, it needed a new name and identity that would feel credible from day one.
The business chose Quillon, a play on “quill” and “quill on” , marking the platform’s evolution from research and analysis into drafting accounting memos and reports.
Outcome
We created a clear identity to help Quillon make the change with confidence.
The circular “Q” represents completeness and a single source of truth. Its opening suggests search and discovery, while the flowing tail reflects the way Quillon works: bringing together large amounts of data and resolving them into one clear answer.
We carried the “Q” through the rest of the brand, using it to frame imagery, add movement to layouts and guide attention.
The main brand assets ahead of schedule, giving the Quillon team time to launch the new identity and update its website well before the conference.
