Challenge
Entrepreneur Craig Cohon walked 4,250 km from London to Istanbul to offset his lifetime carbon footprint of 8,147 tonnes - 28 times the global average. Walk It Back is the climate campaign that grew from that journey, aiming to raise awareness about carbon removal and inspire collective action. The challenge was turning one person's extraordinary commitment into something anyone could join.
Outcome
We created a brand identity and digital platform that made the campaign accessible. The website lets people follow Craig's journey, learn about carbon removal, and take on their own climate challenges. We kept the language clear and the design welcoming, removing barriers to participation.
The brand identity is honest and bold, designed to cut through climate fatigue with a simple message: your actions matter. We built content and social media around this, creating space for people to connect with the campaign and each other.
