Challenge
MVA needed a digital platform that could help prospective students, parents and carers understand what virtual schooling actually looks like. The existing site wasn't doing the job - it didn't showcase student life, didn't guide people through the application process and didn't build the trust needed to choose online education. They needed a user-first experience that could improve conversion, strengthen brand recognition and position MVA as a credible provider in a growing market.
Outcome
We started with Persona Workshops to understand the core user groups: international students, prospective UK students, parents and carers, and the wider MVA community. From there, we streamlined the site structure and consolidated content so users could find what they needed.
The new navigation was built around user journeys. We introduced personalised content based on student year and type, created a templated 'MVA Life' section to bring virtual student life to the forefront and made clear CTAs that guided people towards enrolment or open days.
We developed a full sitemap, wireframes and a modular design system that allows MVA to adapt as their offering evolves. The design builds on their existing brand while creating a more polished digital presence, built with SEO best practice throughout.
Results
The new site launched with improved UX and UI, streamlined application journeys and content that builds trust. MVA now has a digital platform that reflects the quality of their provision and gives prospective families the confidence to take the next step.
